One of the most important sectors in the economy is the housing real estate market that governs the most relevant aspects in the lives of human beings, both from a material and emotional point of view through the stories that shape the lives of a person.

An example of the relevance of the sector is that, despite the economic recession caused by the pandemic, in the first half of 2021 the mortgage market advanced 26.1%.

This also reveals the importance of promoting the sector and opening up greater opportunities for people to acquire a home through digitization.

According to data from the last population census created by the National Institute of Statistics and Geography (INEGI), a total of 35.3 million private homes were inhabited in 2020, of which 16.4% were rented, 57% were owned and 10.7% were their own credit process.

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For its part, the Mexican Association of Real Estate Professionals (AMPI) forecasts a 20% increase in home sales during the year 2022, and operations would also have an increase of 10%.

Housing prices have recovered due to the economic reactivation of last year, as well as access to mortgage loans.

Another of the factors that promoted the recovery of the real estate market is the average income, the reduction in interest rates and savings. In 2020 alone, the housing sector generated 5.8% of the country's Gross Domestic Product (GDP), the equivalent of one trillion 273 thousand 268 million pesos.

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In this way, housing was the third place of participation in the GDP only behind the commerce and manufacturing sector, according to the PADS digital platform.

Through the changes, the search for housing has been facilitated by digitization, since just looking for it on the Internet opens the doors to endless opportunities.

Likewise, the pandemic opened the way to this digitalization in the real estate market, since the accompaniment of the agents, the tour in any of the desired options.

Currently, even the process of leasing or buying and selling can be done through the internet with 360° tours, social networks or a website. This has opened the possibility of expanding the market for real estate consultants by opening a better approach and segmentation thanks to social networks.

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