After a year of cinema closures and loss of ticket sales and assistance, after the devastating Covid-19 pandemic, the film exhibition market in Mexico has a new competitor: Cinedot, the chain of cinemas that will commercially exploit that relationship symbiotic that millennials and generation Z maintain with their smartphones.

At a press conference held this Tuesday, Andrés Capdepon, president of the Cinedot Board of Directors, and José Ramón Estévez, general director of the nascent chain, announced that they are entering the market with an initial investment of 300 million pesos and with a plan of achieve 120 theaters in the next 24 months, distributed in the State of Mexico, Puebla, Morelos, Guanajuato and Mexico City, which would make Cinedot the third chain with the largest number of screens in the country, and could reach a quota of market between 2% and 3 percent.

2020 was devastating for the seventh art industry, according to Canacine, in the pandemic period (March-December) the drop in box office revenues, tickets sold and attendance at theaters was 95% on average, compared to the period previous. Many cinemas that could not resist confinement, lowered the curtain, especially the independent ones, but there were also closures in the large chains, such as Cinemex or Cinépolis; nobody got away unscathed.

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The universe of showrooms in Mexico consists of 7,670 seats. In 2021, as the epidemiological traffic light changed in the states, the movie complexes came out of the lethargy imposed for months. The first week of January, 3,240 theaters reopened timidly in the country, but by the second week of February more than 700 returned to the confinement; from March to May the number of reopened theaters remained at 4,300 on average and the last week of that fifth month the figure rose to 5,776; As of June 27, according to Canacine, the number of rooms in operation was 6,785, that is, 88% of the total.

With this outlook, Cinedot announced the official opening in July of its first two complexes, one in Coacalco and the other in Los Reyes La Paz, in the State of Mexico, with 15 rooms in total, with digital projection and with Dolby Surround 7.1 system in some of them.

Andrés Capdepon presented Cinedot as "the first chain that connects the user with the seventh art in a different way" and announced that it will generate 800 direct jobs and 4,000 indirect jobs in its first two years of operations.

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