Retail electronic commerce in Mexico had an annual rebound of 23% at the end of 2022, reaching a market value of 528 billion pesos, revealed a study by the Mexican Association of Online Sales (AMVO).

Pierre-Claude Blaise, president of AMVO, explained that this increase occurred despite the complex global outlook and high prices, placing Mexico in fourth place in the world online sales market. However, other factors encourage future growth such as Internet access, since it is expected that 15 million new people will connect to the network, with the middle class being the one that can give the greatest boost to the digital sales channel.

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With the end of 2022, the market value of retail sales in Mexico through online channels almost tripled the amount of 2019, before the covid-19 pandemic, when 184 billion pesos were obtained.

According to the "Online Sales Study 2023", during 2022 more than 63 million Mexicans purchased products or services on the Internet, which means that nine out of 10 Internet users over the age of 18 bought online. This volume is almost double that of 2018, when there were only 37 million digital buyers in Mexico.

By region, Mexico City concentrates the highest volume of digital purchases with 33%, followed by the West-Center with 18%, and the Southeast region with 16%. Likewise, the study showed that the age segment with the highest number of purchases is located in the range of 25 and 34 years, who made a third of the transactions.

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The greatest motivation that encouraged digital purchases was receiving purchases at home (58%), saving time traveling to stores (49%), making purchases from anywhere (42%), availability of products that are not in physical stores ( 41%) and the possibility of finding more promotions and discounts (36%).

Meanwhile, the main categories of online consumption were food (68%), fashion (62%), beauty and personal care (46%), electronics and toys (40%).

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