Today's changing environment requires brands and companies to adapt their offer and strategies to the new consumer trends resulting from the pandemic.

Understanding these trends is essential for companies to succeed in developing the experiences, products and services that will be in demand in the coming years. On the other hand, inflation and the cost of living crisis will affect many people; Not only in Mexico, but throughout the world.

Check here: Unstoppable industrial demand in Mexico, reported historic levels during 2022

Fernanda Guarro, CEO of 3M Mexico, identifies two great opportunities in our country to outperform the economy in general. The directive appreciates two great opportunities. The first, the diversity of the markets and the second, the relocation of production.

The diversity of markets was generated as a result of the changes in the model of working and living accentuated the improvements that are undertaken in the houses. The healthcare market has also reactivated strongly, as many surgical procedures that had been halted by the pandemic are now picking up. In the manufacturing market, in which we have a significant share, we are already at 2019 levels.

By 2023, experts forecast economic growth of 2%, while 3M will seek to grow two to three times above that figure. Surely there will be businesses that allow double-digit growth and others that do not, but aim to grow above the country's economy.

The second major opportunity is nearshoring. The country's geopolitical situation forces us to rethink how to take advantage of our privileged location. 3M has four manufacturing plants in strategic points of the country: San Luis Potosí, Baja California, Chihuahua and Monterrey. 

Of interest: Monterrey and why it is attractive for industrial warehouse rentals

The four plants can be considered for the new opportunities that nearshoring would bring, since they already export to 23 countries and a large part of the US market; so they have everything to take advantage of the opportunity: technology, capacity and potential to expand.

In 2023 they will explore what they call 3M Futures, and they will focus on three main pillars: science in favor of climate change, science that supports the circular economy and science towards the communities in which we operate, and we will continue working on these three pillars.

In Solili you can consult industrial warehouses available in Tijuana, Tecate and Mexicali

Original note