The residential real estate sector, which traditionally lagged behind the progress in incorporating technology in its main marketing processes, was forced during the second quarter of the year (2Q20), a critical period of slowdown in activities due to the health emergency, to incorporate new elements of prospecting, information management and virtual sales mechanism that will undoubtedly bring benefits for the future.

The “Report of the Solili Real Estate Market, Primary Residential Mexico City - 2Q 2020”, indicated that “an element to highlight during this quarter, derived from the confinement and the measures that were adopted to stop the spread of the coronavirus in the country, and very specifically in Mexico City, it was that to continue with the commercialization of these spaces, developers and real estate agencies resorted to the use of technological tools.

Complete article (Spanish)