The Mexican Online Sales Association (AMVO) released a balance on the relevance of e-commerce as a ship of salvation for companies to keep the sale of goods in force in the context of the pandemic.

On the other hand, he explained the need to take into account certain elements that allow to boost sales and improve the buying experience of the customers of all those businesses that have focused on the electronic commercial channel.

In this sense, Fernando Frías Trillo, an expert in logistics issues, explained that there are more elements than price as a criterion for a customer to choose to buy a product on one platform or another.

Complete article (Spanish)