Jetour, the new Chinese automaker that arrives in Mexico to market SUVs starting next April, confirmed the installation of an assembly plant for gasoline and electric vehicles in the Mexican market by 2024.

The Chinese brand, in alliance with the LDR company, reported that they are in negotiations with different governments, including Aguascalientes y Guanajuato, but also in dialogue with northern states to define an investment that could exceed US$1,000 million.

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In a press conference held at the corporate headquarters of Jetour Mexico, Jack Chen, Director of International Markets for the brand, said that Jetour's strategy will have several stages.

“In 2023 we will market two gasoline SUVs imported from China; At the end of that year, we will introduce a hybrid unit and then invest in the factory in 2024 to produce combustion and electric vehicles.

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The announcement of the plant comes in the context of the rise of nearshoring and expansion of Chinese companies to conquer the Mexican market, due to the lack of inventory after the shortage of chips and other components.

The general director of Jetour, Víctor Villanueva, added that in the first stage of manufacturing in Mexico some auto parts will be brought from China, especially technology, while the supplier network is developed.

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Original note