There is no break, the race to digitize and make the real estate market more efficient began two years ago with the arrival of the pandemic, without a doubt a large-scale accelerator for the changes to come. since this segment depended, to a great extent, on face-to-face dynamics, such as the visit of clients to the project or on-site activations.

At the global level, the real estate sector managed to recover at the end of 2021 with just over 20%, in a sector that, according to the organization Mexico, how are we doing?, is important because about 12.2% of the national economy is concentrated here.

However, real estate services and the rental of movable and intangible assets were hit by the pandemic, causing significant falls due to lack of investment. This, which seemed catastrophic, opened a window from which we glimpsed what was needed and what we could improve as developers. real estate.

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Digitization brought to the table digital marketing strategies with which many real estate developers grew up even in a pandemic, since users live a more virtual routine than before, on their cell phones, electronic tablets or their computers and that is where they have to go.

It is undeniable that COVID affected many segments and attracted investment fears, and therefore the contribution to economic growth and job creation had to pause.

The pandemic has created an opportunity, for example the search for locations for laboratories that perform antigen tests to find out if you are positive or not, as well as pharmacies looking to expand.

Of interest: Concentrates Polanco, Reforma, Santa Fe and Insurgentes 90% of the demand for offices in CDMX

The search for country lots has also been recovered, where you can coexist with nature; in the field of glamping or lodging for outdoor camping with all the luxuries you can find in a hotel. Beach tourism has increased, destinations such as Tulum and Cancun, in Quintana Roo, or Punta Mita and Bahía Banderas in the Riviera Nayarit allow you to enjoy and get out of a situation of uncertainty.

Digital marketing strategies are a catapult towards the growth of the sector, which brings benefits such as added value to clients or investors in administrative processes, savings in management costs or time, effective business continuity, incorporation of new services. and above all, the presence and reach towards other audiences in which there may be an opportunity.

In Solili you can consult available offices in Polanco, Reforma and Insurgentes

Original note