The automotive company Nissan Mexicana confirmed that the investment of 700 million dollars announced in May 2022 was destined for the Aguascalientes plant, where production of the new generation of the Nissan Kicks crossover will take place.

Mexico will be the first global production site for the new generation of its Kicks SUV, and to do so, the firm will expand the plants it has in Aguascalientes and Cuernavaca.

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“Within the investment plan of 700 million dollars, automation, modernization and employee training processes were also carried out to ensure the innovation and cutting-edge that characterizes the company.”

In this regard, Rodrigo Centeno, president and general director of Nissan Mexicana and INFINITI, said: "This investment announcement confirms the company's confidence in the country, in the state of Aguascalientes, and in the talent of our collaborators."

"Nissan Mexicana is a fundamental pillar for the company's operation globally: not only are we the fourth most important market, but we are a benchmark in terms of production, sales, and human capital," he stated.

The Aguascalientes plant is also responsible for the assembly of the brand's iconic models, such as the Nissan Versa and Nissan Sentra.

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According to information issued by the automotive company, Nissan's contribution in Mexico has positively impacted the country's economy, contributing 18% to manufacturing GDP. Additionally, according to the Mexican Association of the Automotive Industry, the company represents 17.2% of Foreign Direct Investment (FDI) in Mexico.

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